To build an email list the easy way, you need an incentive. This incentive is important because you need to grow your list as fast as possible.
Today, it does not matter what kind of business you have the internet will drive it. You can have a yard business in a small town or an affiliate marketing business online both depend on customers.
People had rather buy from people they know, like, and trust. With people leaving their homes less and less, you have to have a new way to build that relationship.
Email is now the most widely used method. Signs, news ads, and many other techniques we used in the past have become more expensive and less effective. The whole world is changing, and we must change with it.
Your list is your future.
Building your email list is a little like putting money in the bank. You deposit your customers and your prospects, and they start paying ever-higher dividends. As their trust grows, they purchase more from you because you have built a relationship.
For example, part of my income today comes from customers I acquired as much as 20 years ago. I no longer have a business for them to go to; everything is done by email now. If not for that email list, I would lose several thousand each year.
Before email, I spent hundreds every month mailing a sales sheet. I pay $17.95 a month with email, and I can send to 100 or 100,000 at the same cost. Today I have several different lists, some for prospects and others for different products. My expense stays the same.
My email lists are my greatest asset. If a product goes off the market, I still have my list and only need to find a new product that they may want. It is that simple.
People need a reason.
With that said, people need a reason to give you their information. With spam and the selling of information by many of the large corporations, people are afraid. They will not just give you their information as they did in the past.
To build email list the easy way, you need an incentive. You also need what is called an autoresponder. The two work together to ensure the prospect’s information, build their trust, and market to them.
The incentive can be a 10% discount coupon, free inspection, free estimate, or any one of thousands of things. Basically, whatever they may consider valuable enough for them to give you their name and email address.
Incentives serve two purposes
All good autoresponders require what is called a double opt-in. The double opt-in is where a prospect or customer must enter their name and email on the form. The autoresponder then sends an email to confirm that their email is correct and they want to receive emails from you.
Once a person confirms they are added to your list and receive information on how they can access the incentive. At the bottom of every email will be a place where they can unsubscribe if they no longer want to receive information from you.
Their ability to “unsubscribe” is good for both you and them. You want to keep your customers and prospects happy, and they will not be satisfied if they want off your list and can not get off. Likewise, you are trying to build a good relationship with them.
You want them to know, like, and trust you. If your customers do, they will share what you send them with others, and your list will grow.
What is needed to get started?
There are two essential parts to building your list. To build email list the easy way you need to set up your autoresponder with a lead capture page (also known as a squeeze page) and your autoresponder series of letters.
Your lead capture page and series of letters take a little work to get set up, but it will work for years once done. You may want to add additional letters or change those you have, but that is all very easy.
The best way to learn this is to do the 30-minute challenge from the TrafficWave autoresponder service. You can join free (no credit card needed’). The 30-minute challenge takes you through the process of building a lead capture page and setting up the first five letters.
All you need to do is follow the exact step by step process. Build your lead capture page, and then write a few letters related to your business. Doing this will show you how easy it is.
You can use your autoresponder for many different projects. If you below to a club or church you can help them build member relationships or recruit new members. For businesses, you can design it to promote slow days to level out your business. The uses are endless.
The list you build can be an asset that you can leave to your children. With a few instructions they can continue to earn from the list you build.