Home
WELCOME to Biz Opt! We will make every effort to help you learn more about marketing. This site is designed to help both online and offline businesses to gain the knowledge and tools necessary to grow their businesses. The editors have many years experience in both “brick & mortar” businesses and online sales.
Hopefully we can help you to gain the experience you need without having to learn as much by your mistakes. We all make them, but many of them we can avoid if we take the time to learn what works and what does not.
Training
Whatever you do you need training. You may have all the skills to build a successful offline business, but commerce is always changing. You need to be able to change with the times.
If your business is going to compete you must learn how to market in changing times. To stay ahead of your competition you will have to use online marketing and you will have to learn how.
Every lesson I post will contain important information to help you learn. I will also review products that might interest you.
Website/Blog
One question that I am asked regularly is, “Do I have to have a Website?” My answer is always YES. You may have a good offline business, but you still need a Website.
If you are building an online business you can sell affiliate products without one, BUT you will need one to build your brand. A Website makes selling easier.
If your business is offline you competition will have a Website. You will lose customers if you don’t.
Resources
With any business there is a set of tools that you either must have or that will make doing business much easier. Online marketing is the same, you have to have certain tools.
Some tools I believe you cannot do without and then there are those that make your business easier and save you time. You can usually test them for free.
Some tools I use are FREE than there are others that you must either purchase or rent monthly. Most tools offer you a month to try them out. Use it.
